After its introduction, 24hPoker experienced a difficult time with relatively few players. This changed in 2004, especially during the autumn, when 24hPoker grew approximately 50%. 24hPoker is part of Swedish company, 24hPoker AB, which also offers sports betting and a casino. 24hPoker AB is also behind B2B, the network that includes 24hPoker and which is growing steadily as more and more poker rooms sign up. Most of its players come from Scandinavia, with Sweden contributing the majority, although more and more players from abroad are visiting the site.